http://exchanges.wiley.com/blog/2013/11/11/can-scholarly-publishing-evolve-beyond-the-pdf/
In this video presentation, Gary Spencer, Associate Director of Product Management in Wiley’s Global Research Division, ponders the staying power of the PDF format in scholarly publishing. The presentation includes a brief history of digital publishing, and a look at how PDF and HTML have evolved. In spite of significant usability improvements, rich linking, and supporting information in HTML full-text articles, researchers still choose PDF over HTML 65% of the time.
Gary Spencer