Name: 2013 Beyond the PDF2
A powerful side-effect of the emerging ORCID standard is the potential uses of ORCID as social sign-in mechanism. Creative uses of the ORCID API (developed by Semantico) will enable the owners of scholarly content platforms to quickly and easily build author-focused services and to provide a shortcut to personalisation without heavy investment in development and infrastructure. Users signing in with an ORCID could be given instant access to research with a fingerprint similar to their own, new papers by co-authors, new content from similar domains, plus a host of other services that would build and promote loyalty to the platform.
https://www.force11.org/making-it-happen/
Andrew Grimes